SOCIAL MEDIA
SOCIAL MEDIA
Social media is not just about promoting products or services, it's about creating a space where customers can engage with an organization and see a reflection of themselves. I build and support online communities by creating connections that are authentic to brands and their consumers.
Pulpit Rock Brewing Company
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Pulpit Rock Brewing Company .
During my time at Pulpit Rock Brewing Company I worked alongside the marketing manager to create social media content, promote events, design event posters and assist with day to day tasks.
They are focused on brewing creative and sustainable beer by relying primarily on local farmers. Visually, I prioritized the presence of blue-green tones thus allowing the beers to be the warmer tones making the product stand out. This neatly incorporated their main color scheme.
Pulpit Rock Brewing Company is a craft brewery located in Decorah, Iowa, that specializes in producing high-quality and innovative beers. They are committed to using local ingredients whenever possible, including hops and barley sourced from Midwest farmers with a strong focus on sustainability.
While working at Pulpit Rock I was often tasked with capturing new beers for releases and would conceptualize and execute Instagram and Facebook posts.
I ensured the sustainability of the product was communicated in the photos with a repeating presence of nature in the images. The variety of colors in the labels contributed to the bright, colorful aesthetic of the Instagram page.
Mill Street Mocha
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Mill Street Mocha .
Mill Street Mocha is Decorah’s first drive- through coffee shop. This locally owned spot promises convenience and delicious treats.
My role at Mill Street Mocha was to plan and create Instagram and Facebook content meant to keep customers up to date on the latest specials.
Addressing this challenge required creativity and intentionality when orchestrating shoots.
During my time there I worked to highlight the fact that it is locally owned and maintain the set brand image. Some of the challenges included finding creative ways to capture drinks in a small space without it looking repetitive.
